Texas Tech's most influential booster isn't backing away from Joey McGuire after the Cincinnati disaster. Instead, he sounds ready to spend even more money to get the Red Raiders where they want to go.
Apparently, last week's embarrassing loss to Cincinnati has everyone talking about Texas Tech football. Unfortunately, not all of that conversation has been positive.
In fact, things have gotten so ridiculous that some national media members are already discussing potential replacements for Red Raiders head coach Joey McGuire.
That's despite McGuire having won 18 of his last 21 games.
Fortunately, one of the most powerful voices in the Texas Tech universe stepped forward Wednesday to put an end to that nonsense. And what Cody Campbell had to say should leave Red Raider fans feeling pretty good about the future of their program.
Responding to a 247Sports article by Cody Nagel that speculated about potential replacements for McGuire, Campbell made it crystal clear that Texas Tech isn't even considering a coaching change.
"Absolutely nothing is going to change at the head coach position at Texas Tech," Campbell posted on X. "Joey McGuire is a perfect fit for our program, everybody, with an opinion that matters, loves him. He isn’t going anywhere. If anything, we are ready, willing, and able to double down on him and this program. It’s more likely that he gets an extension and raise at the end of this year.
"Long story short, this article is a ridiculous waste of time, but if you do feel compelled to write another one, please find a better picture of me!"
Now that's how you issue a vote of confidence.
Campbell's message was about more than Joey McGuire
Usually, when someone associated with a college football program feels compelled to publicly defend a head coach, it's a bad sign.
We've all seen the dreaded vote of confidence turn into a pink slip a few weeks later.
But Campbell's statement doesn't feel anything like that.
Instead, it sounds like a man who is frustrated with losing and determined to do something about it.
Sure, the possibility of McGuire receiving a contract extension and raise will get plenty of attention. That's understandable considering how divided some Texas Tech fans remain about their head coach.
However, there's a much more important part of Campbell's message that shouldn't get lost in the discussion.
It's his declaration that Texas Tech's financial backers are prepared to "double down" on the football program.
That's the statement that should have Red Raider fans smiling.
After all, Texas Tech has already established itself as one of the biggest spenders in college football. If Campbell and his fellow donors are prepared to increase their investment even further, there's no telling what this program might accomplish.
And here's the thing about Campbell. When he talks about spending money to improve Texas Tech football, he has a history of following through.
Remember what happened after the Colorado disaster?
Think back to November 2024, when Colorado came to Lubbock and embarrassed the Red Raiders.
Following that frustrating afternoon, a Texas Tech fan took to X and asked Campbell to buy the program an offensive line.
Campbell's response was just two words.
"I Will"
Those two words have become legendary among Red Raider fans, especially considering what happened next.
Campbell and Texas Tech's other financial supporters didn't merely help upgrade the offensive line. They helped assemble the nation's top-ranked transfer portal class.
That group included David Bailey, Romello Height, Bryce Pollock, Lee Hunter, A.J. Holmes, Quinten Joyner, Reggie Virgil, Howard Sampson, and several other important additions.
In other words, Campbell didn't just address one weakness. He helped Texas Tech attack its roster problems with an entirely different level of financial firepower.
That's why his latest comments deserve everyone's attention.
Could another massive offseason be coming for Texas Tech?
Perhaps there's something about embarrassing losses that brings out the billionaire competitor in Campbell.
After Colorado, he helped transform Texas Tech's roster.
Now, after the Cincinnati debacle, he's publicly talking about doubling down on the entire program.
See a pattern developing?
Of course, throwing money at a problem doesn't guarantee that it will disappear. Texas Tech still has to identify the right players, develop them, and put them in positions to succeed.
That's where McGuire and his coaching staff must deliver.
But having the financial resources to compete for virtually any player in the transfer portal is an enormous advantage in today's college football landscape.
And Campbell seems determined to make sure Texas Tech never lacks those resources.
There's still plenty of football left to play this season, and the Red Raiders have opportunities to prove that the Cincinnati loss was merely an ugly setback.
However, if the season doesn't end the way everyone envisioned back on Labor Day weekend, don't be surprised if Texas Tech responds with another aggressive offseason.
Campbell has already shown that he's willing to open the checkbook when the program needs help.
Now he's suggesting that even more money could be on the way.
For Texas Tech fans frustrated by what happened in Cincinnati, that's an encouraging thought.
Because while one ugly loss might have shaken the confidence of some Red Raiders, it certainly doesn't appear to have shaken Cody Campbell's commitment.
