Agriculture producers across the Texas Panhandle, New Mexico, Oklahoma and Kansas will once again gather in Amarillo as the IDEAg Amarillo Farm & Ranch Show returns to the Amarillo Civic Center Dec. 2–4. Now in its 41st year, the show has grown into one of the region’s most anticipated ag events — and this year promises to be bigger and more useful than ever.
With free admission and parking, more than 400 exhibitors, and a stronger lineup of educational sessions for both seasoned producers and students, the 2024 show is designed to deliver real value to anyone working in the ag industry.
A Look at What’s on the Show Floor
Farmers and ranchers will find a full spread of equipment, tools, and services aimed at helping them plan for the 2025 season and beyond. Exhibits include:
Large harvesting and planting equipment for cotton, corn, wheat and hay
New seed varieties
Livestock handling equipment
Tools and farm supplies
Insurance, banking, and ag-business services
A dedicated area of holiday shopping vendors
Several dozen companies are attending for the first time, representing major brands like John Deere, BASF, Massey Ferguson, Claas and Polaris. It’s a strong mix of established names and emerging innovators—ideal for producers looking to compare products side-by-side.
Education and Training: A Bigger Focus This Year
One of the show’s biggest draws is its expanding educational schedule. Whether you want CEUs, marketing insights, cattle management strategies or youth programming, there’s something happening almost every hour.
Tuesday, Dec. 2 — CEUs, Business Strategy & Market Outlook
8 a.m.–3 p.m.: Texas A&M AgriLife Extension Applicator CEU Workshop — offering five CEUs for applicators
10–11:30 a.m.: 2026 Will Be a Make-or-Break Year: Are You Ready to Protect Your Profit? — a new session focused on planning ahead in an unpredictable market
12:15–1:15 p.m.: Integrating Auctions into Business Strategy by Big Iron Auctions — lunch included for the first 50 attendees
Plus ongoing Texas A&M cooking demonstrations
Wednesday, Dec. 3 — Cattle, Water Rights & Wheat Symposium
Wednesday is packed with training and producer-focused discussions:
Beef Quality Assurance Training in the morning
Two sessions on The Tub That Pays for Itself featuring Riomax and Rhyzogreen
Texas Wheat Symposium & Ag Appreciation Luncheon
A timely session on Water Rights in the Panhandle, featuring State Sen. Charles Perry
And new this year: the Beef Cattle Presentation & Roundtable Discussions, running from 3–8 p.m. and concluding with a ribeye steak dinner benefiting the District 1 Texas Panhandle 4-H Friends & Alumni Association.
The evening wraps up with remarks from keynote speaker Dr. Temple Grandin. Tickets are available through the show website.
Thursday, Dec. 4 — Youth Ag Education Day
The final day centers on helping the next generation understand their opportunities in agriculture:
4-H and FFA students kick off at 9:45 a.m. with a career panel, lunch, and a trade show scavenger hunt
Additional cooking demonstrations round out the day before the show closes at 4 p.m.
Full Daily Schedule
Tuesday, Dec. 2
8 a.m.–3 p.m. – Applicator CEU Workshop (Grand Plaza)
9 a.m. – Trade show opens
10–11:30 a.m. – “2026 Will Be a Make-or-Break Year” (Hospitality Room)
10:30 a.m.–noon – Texas A&M cooking demos (Booth A1407)
12:15–1:15 p.m. – “Integrating Auctions into Business Strategy” with lunch (Hospitality Room)
5 p.m. – Trade show closes
Wednesday, Dec. 3
9 a.m. – Trade show opens
9:30 a.m.–12:30 p.m. – Beef Quality Assurance Training
9:30 a.m. – Riomax/Rhyzogreen presentation (Glass Room)
10:30 a.m.–noon – Cooking demos
10:30 a.m.–1 p.m. – Texas Wheat Symposium & Ag Appreciation Luncheon
11 a.m. – Riomax/Rhyzogreen second session
1 p.m. – Water Rights in the Panhandle
3–8 p.m. – Beef Cattle Presentation & Roundtable Discussions + steak dinner and keynote
5 p.m. – Trade show closes
Thursday, Dec. 4
9 a.m. – Trade show opens
9:45 a.m.–12:30 p.m. – Panhandle Youth Ag Education Day
10:30 a.m.–noon – Cooking demos
4 p.m. – Show closes
Why This Show Matters
The agriculture industry is becoming more complex—volatile markets, shifting policies, new technology, water concerns, labor demands and changing input costs all play into a producer’s bottom line. Events like the Amarillo Farm & Ranch Show provide not just equipment shopping, but also knowledge, connections and practical solutions for real-world challenges.
It’s also a rare chance for producers across multiple states to gather, share experiences, and explore new ways to protect their profitability heading into 2025 and 2026.
Plan Your Visit
For schedules, exhibitor lists, maps, ticket details and registration, visit AmarilloFarmShow.com.
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