The City of Canyon and the Canyon Economic Development Corp. (CEDC) are excited to announce that Pondaseta Brewing Co. will be expanding into Canyon. The Amarillo-based craft brewing company will be located at the Santa Fe Depot on 2nd Avenue and will be a partnership between the City, CEDC, and the brewery.
Pondaseta was founded in Amarillo in 2018 by Canyon natives Trever Martin and Kaleb West. They produced over 100 unique beers in their first year and have continued to expand throughout the past 4 years. After multiple additions of new equipment to its Amarillo location, the brewing company has outgrown their current space. The Canyon location, much like their Amarillo location, will be a family-friendly taproom to welcome residents and tourists alike year-round, but with the addition of an in-house restaurant as opposed to a food truck.
“It has been a goal of Trever and I to open a brewery in our hometown for almost 10 years,” said Kaleb West, owner of Pondaseta Brewing. “Opening our second location in Canyon allows us to grow our connection to our community, make more beer, increase our local presence, and expand our distribution footprint to more parts of Texas. We are beyond excited to grow with Canyon for years to come!
The Santa Fe Depot, which is situated on a 3.29-acre tract, was built by the Santa Fe Railroad in 1925. Pondaseta will be investing $650,000 in renovations to the space with an additional $300,000 in equipment. The 9-12 month construction timeline will also include relocating $200,000 in current brewing equipment to the Canyon facility.
As part of the City of Canyon’s 380 Agreement for economic development incentives, the City has agreed to advance funds for the following items:
• Building Permit Fee waived by City
• $16,470 Asbestos abatement, structural engineering assessment and report
• $40,000 Water main extension and fire hydrant (excluding service line on site)
• $5,300 2” service line and meter connection
“The City has been working on this project for almost three years now, and I’m ecstatic to see this come to fruition,” said Canyon City Manager Joe Price. “This partnership between City and CEDC to welcome Pondaseta Brewing will add to the dining options and social charm of Canyon for residents and visitors alike.”
On top of economic development incentives, additional funding of up to $200,000 may come from the CEDC in the form of a project funding agreement relating to direct financial assistance and job incentives for new businesses. This funding has been passed through the CEDC board and went through a first reading to the Canyon City Commission at their regular meeting on Monday, May 15. The City Commission is anticipated to vote on this funding at their regular meeting on Monday, June 5.
The Pondaseta location in Canyon is projected to create 20 new full-time jobs, averaging $35,000 annual income. These jobs will be divided between the hospitality side and the production staff. Pondaseta is projecting retail sales in Canyon to exceed $1,000,000 in the first full calendar year of operations.
“Seeing two hometown families bring their growing business to Canyon to offer something we currently don’t have is so special,” said CEDC Director Stephanie Tucker. “The historic charm of the Santa Fe Depot, a family-friendly environment, amazing food, and their world-renowned brewery will be another reason visitors flock to Canyon while locals have a place to host special events or just enjoy an afternoon with friends."
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