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Amarillo, we have a problem: Sod Poodles may not own rights to name

Amarillo Sod Poodles
In an interesting development on Thursday, the Amarillo Sod Poodles baseball team found out that it may not legally own the name. According to records available online, an individual filed a trademark for "Amarillo Sod Poodles" on June 2 of this year before the team.

"We are aware of this individual and we are following the trademark processes and procedures. We are not at all concerned and will let the process play out. We could not be more excited and confident about our name, this brand, and our logo.

"Sod Poodles is our brand and identity. We created it, and our community brought it to life.

"There is no way we are going to allow an outside individual who has nothing to do with our team try to take advantage of our team and this community," Amarillo Sod Poodles General Manager Tony Ensor said in a statement.

A search of records reveals the Amarillo Sod Poodles name is currently trademarked by Stone Ranch Media located in Clarendon, Texas. Stone Ranch Media is owned by Dusty and Nikki Green.

This could pose a problem for the team since it has already started marketing and selling merchandise using the Amarillo Sod Poodles name.

Dusty Green posted a statement about the trademark on Facebook.

"I love baseball. Deeply. It's one of my life's true passions. I especially love minor league baseball. From Pensacola to Charleston to Port St. Lucie to Akron to Round Rock to Corpus to Omaha to Durham to Augusta to Frisco and so many more, wherever we travel Nik and I will go out of our way to take in a minor league game. So we "get" minor league baseball. And we have fervently supported the return of MiLB to Amarillo since way back when it was just one of those crazy ideas nobody thought would ever really happen. So there's that.

"More importantly, I have never once asked for a single dime from Amarillo Professional Baseball. Never. They made me three offers back in September - recognizing that my trademark had priority - and I simply told them I wasn't interested. And I honestly thought that was the end of it. And that was fine. I thought it was settled and done.

"And beyond that, my reasons are my reasons. We are indeed working on our Sod Poodles gear - among other things - and hope to get it out there after the first of the year.

"But - and I mean this - however this whole trademark thing turns out, rest assured we'll be right there watching our hometown team kick some butt in that shiny new downtown ballpark next spring. (If they let me in, that is.) Because regardless of the name of the team taking the field, or the name or logo on their jerseys, I do wholeheartedly believe it will be an amazing thing for downtown Amarillo. And I sincerely hope to see y'all there," Green wrote.

The Amarillo Double-A affiliate of the San Diego Padres unveiled their new identity program Tuesday at a press conference.

"This has been an amazing journey that we have taken with the community here in Amarillo," said  Ensor, Sod Poodles President and General Manager. "Our goal from the beginning was to create an iconic identity that appeals to kids and families and is unlike any other in the country. The Sod Poodle proudly symbolizes a brand that cannot be ignored and is Authentically Amarillo!"

The team name was selected after fans suggested more than 3,000 different names in a month long name the team contest. The Sod Poodles, a pioneer's nickname for the "Prairie Dogs", was chosen due to its Texas pioneer ties, appeal to kids, marketability, and representing the fun of Minor League Baseball.

The name Sod Poodles was not actually entered in the name the team contest. Prairie Dogs was  submitted and the baseball team changed it to Sod Poodles.

Ensor confirmed the winner of the contest submitted Prairie Dogs and the baseball team added a “minor league baseball spin" to the name.

“I fell in love with the name. It’s incredible, authentic and very unique. This is authentically Amarillo and we think this is going to be a big hit all over the country and all over the world but most importantly, here in Amarillo and Texas," Ensor said.

The winner of the naming contest has not yet been disclosed.

“We’ve been in communication with the winner of the contest but they weren’t able to come out today,” Ensor said.

The primary logo features a coterie of Texas Sod Poodles defending their hometown turf. The cap logo features a Sod Poodle in the white hero's hat biting down on a stalk of prairie grass, a nod to the community's agricultural heritage. The leaning Sod Poodle is tipping his cap, representing Amarillo's welcoming hospitality. The quick-draw Sod Poodle represents the community's tenacity and tough of mind spirit. Finally, the Texas Pride mark represents the Sod Poodles' home, the great state of Texas.

Amarillo Yellow, Texas Red and Blue, and Route 66 Retro Blue make up the club's new official colors. The Sod Poodles are the first professional sports team to use this color combination.

The Sod Poodles look was brought to life at Brandiose in San Diego, where they make teams famous by celebrating their brand stories. Partners Jason and Casey invented the first glow-in-the-dark on-field cap for the Casper Ghosts and first on-field rally cap for the Altoona Curve. They dreamed up top-selling logos for the El Paso Chihuahuas, Rocket City Trash Pandas and America's oldest baseball club, the Cincinnati Reds.

"Jason and Casey have been incredible partners to work with throughout this process," added Ensor. "Together, we developed a vision of what we wanted to see and knew we had something special when they brought that vision to life."

The development process began in April when Jason and Casey along with team staff met in Amarillo with fans and community members to learn about the stories, history, and personality of Amarillo. Brandiose developed the logos, uniforms and mascot, and is dreaming up many parts of the 2019 fan experience.

"Amarillo citizens describe themselves a welcoming, genuine, and tough of mind community with a pioneer spirit," said Brandiose's Jason Klein. "They are self-sufficient, independent and family-oriented. We couldn't think of a better local animal that represents these values than a prairie dog."

The Sod Poodles will unveil their new uniforms for the 2019 season at a later date.

The Sod Poodles inaugural season will be played at their brand-new, state-of-the-art ballpark. Brandiose will help implement several other Prairie Dog-themed elements centered around the Sod Poodle brand story.

Merchandise featuring the Sod Poodles new look is available now at their temporary store located inside the Downtown Embassy Suites (550 S. Buchanan - left-side lobby area) and online at

The team's inaugural home opener is set to take place on Monday, April 8, 2019, against the Midland RockHounds, Double-A affiliate of the Oakland Athletics.

1 comment:

  1. Dan this is a great discovery and shows the sham scam and actual lie played on the Amarillo Citizens! WOW!! I'm sharing the heck out of this!! Way to go!